Daily News: Fitbit Announces Health Partnership, Pendo Acquires Insert and Trimodal Local Algorithm

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

6 SEO Trends That Will Influence Your Content Marketing (September 7, 2017)
Forbes: “Moz CEO Sarah Bird shared lots of valuable insights on the future of SEO at this year’s MozCon. My team rounded up a few of the biggest trends she highlighted and spoke with other experts in attendance to learn more about how SEO and content will affect brands’ marketing. Here are six trends in SEO you need to know about.”

The Case for Trian’s Peltz Joining the P&G Board (September 7, 2017)
Forbes: “Months ago Trian’s Nelson Peltz began buying Proctor & Gamble (P&G) shares. He has said that although P&G already has 10 outside directors on its 11 member board, adding him would make a tremendous difference increasing P&G’s market valuation.  P&G is now the largest company ever to engage in a proxy battle between the existing board and an outside investor.”

Does Location-Based Advertising Have a Viewability Problem? (September 7, 2017)
GeoMarketing: “Location-targeted mobile ad sales are expected to rise from $9.8 billion in 2015 to $29.5 billion by the end of 2019 — but with that rising demand comes greater expectations about ROI, attribution, and accuracy.”

Fitbit is Surging After It Announced a Big Health Partnership (September 7, 2017)
TechCrunch: “Fitbit today came out with some additional news that might give Wall Street some signs of life as it looks to compete with an increasingly complicated fitness tracking environment — and the stock is surging this afternoon as a result.”

Pendo Acquires Insert to Add Mobile Apps to Its User Analytics and Engagement Platform (September 7, 2017)
TechCrunch: “Pendo helps businesses understand and assist their customers with tools like analytics, polls and walkthroughs. Until now, however, CEO Todd Olson said the company has been focused on the web (both desktop and mobile), with just a single mobile developer on the team. But now the company has made its first acquisition — it’s buying Insert, a mobile marketing startup based in Israel.”

The Trimodal Local Ranking Algo in One Screenshot (September 6, 2017)
Local SEO Guide: “There isn’t a “number one ranking factor” when it comes to local search. Google’s local search algorithm is trimodal and is focused on relevance, prominence, AND proximity. So keep calm, and Local SEO on!”

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