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Daily News: Facebook’s O2O Solutions, Organic Social Marketing, Smart Speaker Usage Grows

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions (November 27, 2017)
LSA Insider: “During a webinar earlier this month, Facebook provided an update on the company’s online-to-offline tools.”

Is Organic Social Media Marketing Still Relevant? (November 27, 2017)
eMarketer: “Some marketers believe organic is not only still important, but perhaps more important than ever.”

As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and Typing (November 27, 2017)
Marketing Charts: “The longer people own smart speakers, the more likely they are to use them for tasks previously accomplished through typing or swiping.”

Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds (November 27, 2017)
Street Fight: “Big daily newspapers get most of the attention in the local news industry, but they include only 3% of all newspapers, daily and weekly.”

ProYo works with InMarket to Scoops Up Market Share With Location Data-Infused Marketing Strategy (November 27, 2017)
AdExchanger: “ProYo used beacons to bolster an omnichannel campaign that aimed to boost product discovery, foot traffic and trial.”

What Do Brick-And-Mortar Stores Face From Digital’s Role In Black Friday And Cyber Monday Shopping? (November 27, 2017)
GeoMarketing: “The biggest shopping weekend of the year has passed and retailers’ omnichannel strategies will be put to the test this holiday season like never before.”

Twitter testing a feature that shows how many are ‘talking about’ tweets (November 24, 2017)
TechCrunch: “Twitter is experimenting with a new feature that will show how many people are ‘talking about’ individual, popular tweets.”

The state of digital advertising strategies, in 4 charts (November 24, 2017)
Digiday: “Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year.”

2018 Budget: Where will marketers spend their dollars? (November 24, 2017)
Marketing Interactive: “More than half (61%) of communications and marketing leaders expect more budget going into content creation over the next 12 months.”

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