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Daily News: Facebook’s New Ad Resources, GDPR & AI-Powered Marketing, Localized Social Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Releases New Ad Resources for Auto Dealerships (May 14, 2019)
LSA Insider: “Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through targeted ad campaigns. This news comes nearly a week after the company announced it was adding several new ad tools for the 90M small businesses that have an active presence on the platform, including automated ads, appointment booking and video editing.”

The 10 Commandments of Location Intelligence Marketing (May 14, 2019)
Street Fight: “The explosion of mobile usage paired with the technical evolution of smartphones has brought the rise of location intelligence. Today, location intelligence brings contextual information and personalized experiences to many sectors including travel, mobility, retail, and healthcare.”

Privacy, a year later: How the GDPR has affected AI-powered marketing (May 13, 2019)
Marketing Land: “GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability.”

Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads (May 13, 2019)
MediaPost: “Half of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social. “

It’s the Year of Localized Social Marketing — Here’s Why (May 13, 2019)
MarTech Series: “Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach).”

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