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Daily News: Facebook’s Local Ad Targeting Tools, GMB Update Expands, Voice Activation for Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

New ‘Store Sales Optimization’ Joins Facebook’s Local Ad Targeting Tools (March 20, 2018)
LSA Insider: “The tools are focused on helping consumers who use mobile devices to research purchases, mentioning a 2015 study that found 45% of all shopping journeys involve a mobile action.”

Google My Business Update Now Rolling Out to More Users (March 20, 2018)
Search Engine Journal: “When Google first revealed the updated GMB interface, designed for users to manage multiple listings, it was released to a limited number of businesses.”

Back to Basics: Why Every Business Should Invest in SEO (March 20, 2018)
Street Fight: “Improving your search engine rankings will give your company a leg up by building your internet presence and increasing web traffic.”

eMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat (March 20, 2018)
Marketing Dive: “Facebook and Google will receive a combined 56.8% of U.S. digital ad investment in 2018, a decrease from 58.5% last year, as Amazon and Snapchat experience growth.”

Amazon Alexa’s Oliver Messenger On How Voice Activation Will Develop For Brands (March 19, 2018)
GeoMarketing: “As Google, Apple, Samsung, and Microsoft have respectively stepped up their games to meet consumer and business demand, the question in 2018 is where do we go from here?”

How Twitter’s latest policy update to stop spam & malicious content is impacting brands (March 16, 2018)
Marketing Land: “Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.”

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