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Daily News: Facebook’s ‘Keep it Local’ Campaign, Digital Media Time, Local Search Marketplace

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs (July 18, 2018)
LSA Insider: “The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and Sacramento, and includes approximately 120 different small business owners across a variety of content – billboards, television ads and online.””

Study: 74% of Digital Media Time Now Mobile (July 18, 2018)
LSA Insider: “As smartphone ownership has grown so has time spent on these devices. Mobile usage is expected, for the first time ever, to surpass TV in 2019 according to Zenith and eMarketer forecasts.”

Why the local search marketplace would benefit from a super-app (July 18, 2018)
Marketing Land: “Contributor Wesley Young looks at how WeChat works, what the chances are of a similar app development here in the US and what integrated interfaces could mean for local search marketers.”

Amazon Says Prime Day Spreads Success To SMBs Globally (July 18, 2018)
GeoMarketing: “Worldwide, purchases from SMBs via Amazon exceeded more than $1 Billion during the Prime Day period, the e-tail giant says.”

Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop (July 18, 2018)
Street Fight: “Digital marketing software provider Marin Software has released its Q2 Digital Advertising Benchmark Report, and the findings confirm the hype about advertising spend on Amazon: It’s on the rise, while social click-through rates decline and search spend remains a major priority for brands.”

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