Daily News: Facebook’s Digital Assistant Product, Multi-Touch Attribution, Location Data Confidence

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Working on Digital Assistant Product 2.0 (April 22, 2019)
LSA Insider: “Late last year, Facebook announced it was entering the smart display hardware market with the release of its Portal devices. Portal, which relied on Alexa as its virtual assistant, was intended to compete with Google and Amazon smart speakers. But ongoing privacy issues led to lukewarm reviews and consumer response.”

Webinar: Using Multi-Touch Attribution for Better Client Retention (April 22, 2019)
LSA Insider: “Despite all the advances in technology over the past several years, most marketers — especially those working with SMBs — are still using a “last touch” attribution model. Multi-touch attribution has been discussed for years but its complexity, data challenges and potential cost (if you use a vendor) inhibit people from pursuing it.”

Location Data Confidence in an Exploding Data Universe (April 22, 2019)
Street Fight: “Location intelligence, sourced securely and used in the right way, is an extremely powerful tool to craft precise targeting, predictive modeling, and creative media that drive meaningful marketing moments, massive ROI, and brand growth. Unfortunately, the location intelligence sector has also become a jungle of data fraught with fraudulence and insecurity.”

Searching for facts, directions, local businesses are top digital assistant use cases, says survey (April 19, 2019)
Marketing Land: “Nearly three-fourths (72 percent) of smartphone owners are using digital assistants, according to a new report from Microsoft. The findings are based on two surveys – one from mid-2018 that includes an international sample, and a 2019 follow-up involving 5,000 U.S. consumers. The study also found that 35 percent of the survey population had used “voice search” through a smart speaker.”

How Many Search Results Do People Scroll Through on Amazon? (April 19, 2019)
Marketing Charts: “One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.”

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