Daily News: Facebook’s Custom Audience Targeting, Shopper’s Frustrations, Bing Ads App Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook to Require Advertiser Transparency with Custom Audience Targeting (June 25, 2018)
LSA Insider: “With Facebook at the center of the data privacy discussion, the company is starting to release new advertising requirements to offer more transparency to users of the platform.”

Rise in voice search for local businesses brings new opportunities and challenges (June 25, 2018)
Search Engine Watch: “Recent developments from Google suggest that what started off as a neat way to order milk, play music, and switch the lights on has become something that will soon be having real-world consequences for local businesses.”

Unacast Strengthens Executive Team with the Addition of Chief Revenue Officer Dan Vanchieri (June 25, 2018)
Unacast: “Vanchieri, a 20-year veteran of digital media and technology sales, arrives at Unacast from Collective Bias, a shopper social media company acquired by Inmar in 2016, where he served as the company’s Chief Revenue Officer.”

Site Search Continues to be Extremely Important to Shoppers. What Are Their Biggest Frustrations? (June 25, 2018)
Marketing Charts: “Although site search is important across platforms and devices, shoppers are more confident in the results they’re getting when they search on a website than on a mobile platform.”

How focusing on brand value creates revenue growth (June 25, 2018)
MarTech Today: “Marketers often find themselves torn between meeting short-term sales goals and fostering long-term value. Contributor Scott Vaughan explains how to bring these two objectives together.”

Bing Ads app gets multi-user access to toggle between accounts & ability to add funds (June 25, 2018)
Search Engine Land: “Quickly navigate between multiple accounts, get actionable insights and add funds to prepay accounts on the go.”

Study: Online and on TV, consumers prefer longer ads to shorter ones (June 25, 2018)
Marketing Dive: “While traditional video ad lengths still dominate ad spend, marketers are beginning to spend more on short-form ads as they try to capture shrinking attention spans and adjust to a growing preference for mobile-first viewing.”

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