Daily News: Facebook’s Brand Safety Certification, Page Load Times, Google Organic Search CTRs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

A Simple Way to Find Co-op Funds You’re Probably Missing (January 25, 2019)
LSA Insider: “There’s an estimated $70 billion in available co-op funds; however, roughly half of that (~$35 billion) goes unused each year. An LSA survey of nearly 200 marketing and media professionals showed that the most common reason or obstacle is showing a client the specific co-op opportunity for them (42%).”

Google Is Increasingly Taking the Reins in Managing Campaigns for Advertisers (January 25, 2019)
Street Fight: “Boosting its appeal beyond the reams of consumer data and stranglehold on search that make its digital advertising business the most expansive in the world, Google is increasingly executing campaigns for advertisers, deploying both automation and its own ad experts to get the job done.”

Millennials Are Using Smartphones More Than PCs for Shopping (January 25, 2019)
Marketing Charts: “The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the past six months, nearly three-quarters (73%) of Generation Y (ages 29-38) report using their smartphone to shop, per new figures from GfK.”

Facebook’s new brand safety certification promises advertisers more control (January 25, 2019)
Marketing Dive: “Facebook is launching a new brand safety certification within its Facebook Marketing Partners program to help advertisers on the platform review content options and have control over where their ads will appear, the company announced in a blog post.”

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them (January 25, 2019)
Marketing Land: “Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times.”

Data: Google organic search CTRs decline on desktop, see big drop on phones (January 24, 2019)
Search Engine Land: “New data and analysis from SparkToro’s Rand Fishkin and Jumpshot shows the continuing decline of click-through rates (CTRs) on Google search results on desktop and smartphones in both the U.S. and Europe in favor of paid clicks and no-clicks.”

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