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Daily News: Facebook Offers New Tools to Measure Foot Traffic, Overcoming Short App Life Cycles, Marketing Tech Space Expanding

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads (November 5, 2015)
Marketing Land: “New tools leverage location, provide insight into online-to-offline consumer behavior.”

How Developers Can Overcome the Short App Life Cycle (November 5, 2015)
LSA Insider: “Its clear that developers and app owners need to consider alternative models for driving revenue throughout the life cycle of an app’s use.”

Marketing Technology Faces Implosion (November 5, 2015)
MediaPost: “According to cheifmartec.com, the MarTech landscape for 2015 includes 1,876 vendors in 43 categories. That’s almost double from last year’s 947.”

Facebook now makes 78 percent of its ad revenue on mobile (November 4, 2015)
VentureBeat: “Mobile advertising makes up 78 percent of the Facebook’s total advertising revenue. Advertising makes up almost all of Facebook’s income.”

Encourage Customer Engagement Rather than Waiting for Reviews (November 3, 2015)
YP Blog: “In most categories reviews are absolutely necessary; isolated negative reviews can even help bolster the credibility of positive ones – exclusively favorable reviews makes consumers suspicious they’re fake.”

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