Daily News: Facebook & Local Search, YP’s ‘Blended’ Approach, Future of Creative Directors

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Inches Closer to Something That Looks Like Local Search (March 24, 2017)
LSA Insider: “Facebook has all the pieces, including a massive trove of reviews and its social graph, to create a very useful and powerful local search capability.”

YP’s New ‘Blended’ Media Approach Puts New Emphasis on Print (March 24, 2017)
LSA Insider: “YP wants to speak to advertisers about cost per lead and lead volume and then ‘optimize by blending media to deliver the best outcome.’”

Why the Creative Director of the Future Stands at the Crossroads of Marketing, Tech, Product, and Ads (March 24, 2017)
Street Fight: “The days of A-list Photoshop-jockeys with master’s degrees are waning.”

Study Identifies Gaping Hole In Media-Buying Practices (March 23, 2017)
MediaPost: “Brands need to start pulling their search teams into the media-planning sessions if they want to have a fully integrated campaign the delivers ROI.”

D Sharma’s xAd Shifts Location Marketing From Impressions To Guaranteed Outcomes (March 23, 2017)
Forbes: “Marketing is about to experience a paradigm shift from proxies for buyer intent to an outcomes-based model based on mobile location data.”

Senate Republicans voted today to kill federal privacy rules (March 23, 2017)
Re/code: “The vote paves the way for a big win for the country’s telecom giants.”

Foursquare offers Analytics product for retailers, multi-location brands (March 22, 2017)
Marketing Land: “Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation trends.”

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