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Daily News: Facebook Integrates with Wix, Google Tests Direct Hotel Booking

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Courting SMBs, Facebook Integrates Its Ad Platform With Wix Email Marketing (July 14, 2015)
Street Fight: “Businesses using Wix’s email marketing app, will now have the option of creating a Facebook Page-post ad from within the platform, which will automatically use the email’s content and images to fashion the Facebook ad.”

Webinar: Mobile – The Untapped Gold Mine For Lowest Cost Search Traffic (July 14, 2015)
LSA Insider: “Webinar will explore how managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.”

Google Tests Direct Hotel Booking (July 13, 2015)
Search Engine Land: “Google is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel site.”

Are You Ready For Mobile Paid Search v2.0? (July 13, 2015)
Search Engine Land: “Most paid search practitioners were trained in a desktop-first world, but many are now spending nearly half (or more) of their budgets on mobile search.”

How Often Do US Smartphone Owners Check Their Devices? (July 13, 2015)
Marketing Charts: “Roughly half (52%) of US smartphone owners say they check their phone a few times an hour (41%) or every few minutes (11%), according to recently-released survey results from Gallup.”

US Facebook Advertising Benchmarks, by Industry, in Q1 (July 10, 2015)
Marketing Charts: “Facebook advertising CPMs were highest for the telecommunications ($9.40) industry and lowest for the gaming ($2.76) vertical in Q1, according to data released by Salesforce Marketing Cloud.”

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