Daily News: Facebook Ad Targeting Tips, Amazon Echo Show, Digital Marketers in High Demand

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Ad Targeting: Finding Focus & Reaching a Relevant Audience (July 10, 2017)
LSA Insider: “Here are some tips for refining your Facebook advertising strategy and boosting exposure for your clients.”

Echo Show Has Great Local Search Potential — Emphasis on ‘Potential’ (July 10, 2017)
LSA Insider: “With the Echo Show the combination of a voice-first device with a touchscreen offers a “best of both worlds” opportunity.”

PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands (July 10, 2017)
Street Fight: “PlaceIQ and market research company IRI partnership to bring insights on location and shoppers’ behavior to the CPG sector.”

Advertising, Content Expertise Top List of Digital Marketing Skills in Demand (July 10, 2017)
MarketingCharts: “Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.”

Speed Marketing: How Harley-Davidson Used AI To Drive 40 Percent Of Motorcycle Sales (July 10, 2017)
GeoMarketing: “The New York division of the iconic motorcycle brand turned to artificial intelligence to boost sales during the slow fall period.”

How much does SEO cost? (July 7, 2017)
Search Engine Land: “SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients.”

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