Daily News: Expectations for CMOs Rise, Retailers Test Google Promoted Places, 2016 Digital Trends

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Almost 70% of CEOs now expect CMOs to lead revenue growth (December 16, 2016)
Venture Beat: “35 percent of CEOs have high expectations that CMOs contribute to top-line growth.”

Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens (December 15, 2016)
Search Engine Land: “The promoted pins in Google Maps are being tested on Android devices.”

Research Finds Nearly 70% Of Agencies Still Rely On Demo Targeting (December 15, 2016)
MediaPost: “67% of agency media buyers polled rely on demographic targeting (primarily age and gender) to reach consumers via cross-screen video advertising campaigns.”

Brandify Launches Mobile-First Incubation Lab (December 15, 2016)
Street Fight: “Multi-location digital marketing platform Brandify announced this morning that it’s debuting Brandify Labs, a mobile-first incubator focused on innovation.”

9 Huge Digital Trends That Helped Shape 2016’s Triumphs and Struggles (December 15, 2016)
Adweek: “It’s been a year of memorable wins and innovation in the digital space, but struggle and malice have also tainted the scene.”

ReachLocal Launches ReachEdge 3.0 Software, Delivering Easy-to-Use Lead Management, 24-hour Automated Lead Response Tools, and Marketing Insights for Local Businesses (December 14, 2016)
Press Release: “ReachLocal announced the latest version of ReachEdge, its award-winning marketing automation, analytics and lead management software.”

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