Daily News: EU Small Business Sites, Amazon ‘Moments’, Shopping Campaigns in Bing Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Almost 50% of EU Small Business Sites Fail CX Rules (February 18, 2019)
LSA Insider: “European search industry trade association SIINDA released data on the state of European small business websites. The data set looked at more than 350,000 SMB sites in eight countries. The picture that emerges is one where a substantial minority of businesses — approaching 50% in some cases — are not keeping pace with consumer expectations.”

Amazon ‘Moments’ Enables Marketers to Reward Customers for Desired Actions (February 18, 2019)
LSA Insider: “Last week, Amazon introduced its Moments platform, a service that allows brands to reward customers following various “moments” completed throughout their purchasing journeys via mobile app or website. The term “moments” indicates a desired consumer action.”

How to Fuel Your Brand’s Social Media Pipeline by Repromoting Content (February 18, 2019)
LSA Insider: “As a marketer who manages your brand’s social media profiles, you know how difficult it can be to come up with engaging posts every day. This is especially true if your brand relies on content like blog posts, infographics and videos to fuel your social media pipeline.”

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting (February 18, 2019)
Search Engine Land: “Bing Ads announced Monday that it will now include shopping campaigns in its search terms reporting grid. Bing has offered product-focused Shopping campaign ads since 2015.”

Google Posts: Less Visible but Still Valuable (February 18, 2019)
Street Fight: “One of the interesting pieces of data that surfaced at Local U was some numbers around the impact of Google moving Posts from the Knowledge Panel Business Profile down the search results. Many marketers were justifiably discouraged by the move as they saw fewer conversions.”

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