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Daily News: Employee Morale & The Customer Experience, Fake Reviews, The Future of Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Is Employee Morale the X Factor in ‘Customer Experience’? (April 24, 2018)
LSA Insider: “The core principle of the customer experience is putting the customer/consumer at the center of the organization’s thinking and processes.”

Mobile Ad Spending Is Set To Surpass TV In 2018 (April 24, 2018)
GeoMarketing: “Time spent on mobile devices eclipsed desktop back in 2014. But fueled by increases in video ads, influencer marketing, and more, mobile is ready for its next big moment.”

Reports: Fake reviews are a growing problem on Amazon, Google (April 24, 2018)
Search Engine Land: “Facebook is reportedly the source of some of the fake review solicitations.”

How marketers can find and convey true brand purpose (April 24, 2018)
Marketing Dive: “Positioning around a functional or emotional benefit isn’t enough anymore, with purpose instead emerging as the heartbeat of modern brands and as a key ingredient in what makes a brand become — and stay — relevant.”

Google CEO Gives Insight Into The Future Of Search (April 24, 2018)
MediaPost: “Google sites’ revenue increased 26% to $22 billion in the quarter, led by mobile search, but “complemented” by desktop search and a strong performance from YouTube.”

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