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Daily News: Emerging Total Media Measurement, Correlation of Media Usage & Influence, UK Mobile Spend to Overtake Print & TV

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Emerging ‘Total Media Measurement’ Must Include O2O Location Analytics (September 30, 2015)
LSA Insider: “comScore and Rentrak yesterday announced a merger and will offer the ability to track and measure audience behavior on ‘TV, video on demand, desktop, mobile, over-the-top devices, or in the movie theater.’”

Little Correlation between Media Usage, Media Influence (September 30, 2015)
LSA Insider: “According to a 2014 Google survey of 2,458 recent purchasers of products, the search giant said that there is ‘very little correlation between media usage and media influence.’”

Whither the Search Engine in the Age of Mobile? (September 30, 2015)
Street Fight: “A new study from YP, which polled 750 U.S. adults, found that 49% who were looking locally for national products and services said they had conducted four or more search activities, while 24% reported conducting six or more.”

UK mobile ad spend ‘to overtake print and TV’ (September 30, 2015)
The Guardian: “The explosion in the popularity of handheld devices will see mobile advertising overtake the £2.6bn newspaper and magazine market this year, and leapfrog TV to become the biggest ad medium in the UK, according to a new forecast.”

Survey: Local & Organic Search Delivers 40% of Site Traffic to SMBs (September 30, 2015)
LSA Insider: “According to a recent survey conducted by BrightLocal, local and organic search combined delivers 40% of site traffic to local businesses.”

ReachLocal’s Rowlands: In Order to Stay Relevant with Your Market, You Have No Choice But to Broaden (September 30, 2015)
Street Fight: “Street Fight caught up with Rowlands for a conversation about digital marketing’s ‘one-stop shop’ mentality, how the industry is making things more complicated for business owners, and what services SMBs should prioritize.”

Thumbtack Raises New Funding at a $1.3 Billion Valuation (September 29, 2015)
NY Times: “Thumbtack, which handles marketing and job listings for professionals like yoga instructors and electricians, has raised $125 million and is now valued at about $1.3 billion.”

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