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Daily News: Email Strategies After GDPR, Kohl’s Amazon Return Centers, Consumers & Brand Video

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them (May 23, 2018)
LSA Insider: “Europe’s General Data Protection Regulation (GDPR), which goes into effect this Friday, May 25, has many marketers redesigning privacy and data policies and overall marketing strategies, particularly as it relates to email.”

Study: 58% of U.S. Adults Voice Searched for Local Business Info in Past Year (May 23, 2018)
LSA Insider: “A recent study from BrightLocal revealed that 58% of U.S. adults have used voice search to find local business information within the last year, while 25% reported that although they hadn’t yet used it for this purpose, they would consider it in the future.”

Kohl’s Opened Amazon Return Centers & Foot Traffic Grew 12% (May 23, 2018)
LSA Insider: “Last year, an unusual retail deal got worked out in which Amazon set up return centers in some 81 Kohl’s stores in Chicago and LA. Everyone in the retail world was shocked.”

How to Map and Make Sense of Engagement Metrics that Matter (May 23, 2018)
eMarketer: “Customer engagement is a priority for many, but no single action plan exists for how to measure it.”

Google steps up efforts to fight scams and fraud directed at SMBs (May 23, 2018)
Search Engine Land: “The company is filing new lawsuits, has developed tools and a stronger education program.”

72% of consumers prefer brand videos to text marketing (May 23, 2018)
Mobile Marketer: “Coresight concluded that video is “convenient and effective” for brands trying to connect with consumers on the internet as video becomes the principal means by which consumers browse the internet.”

Forrester Calls Amazon, Voice New Search Opportunities (May 22, 2018)
MediaPost: “Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google.”

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