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Daily News: E-Commerce Winners, Custom Mapping Technology, AR & Consumer Brands

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Other than Amazon, E-Commerce Winners All Traditional Retailers (November 28, 2018)
LSA Insider: “Early on many traditional retail organizations set up their e-commerce divisions as completely separate from their stores. The perception that online and offline retail are binary or mutually exclusive and in competition has persisted to this day.”

Study: Positive Experiences Motivate Consumers to Write Reviews (November 28, 2018)
LSA Insider: “Although many merchants believe negative sentiment is the leading motivator of online reviews, research says that since 2010, the average review has become 12% more positive. In fact, according to LSA data, consumers are most often motivated to leave reviews because of positive experiences.”

How Custom Mapping Technology Helps Companies Find Hyper-local Business Data in Emerging Markets (November 28, 2018)
LSA Insider: “Emerging markets are the future of the global economy… but as an emerging market professional, you know it’s hard to get the hyper-local business data you need. Most of the small businesses you’re targeting aren’t online and many are halfway across the world.”

DexYP® CEO Announces Thryv® Partner Program at Yext ONWARD 2018 Conference (November 27, 2018)
Business Wire: “Joe Walsh, DexYP® CEO, announced the Thryv Partner Program during his fireside chat with Yext Founder and CEO Howard Lerman at the Yext ONWARD 2018 Conference in New York City held October 23 – 25.”

What Will AR Mean for Consumer Brands? (November 27, 2018)
Street Fight: “When looking at AR in general, one source of confidence for its impact comes from the profundity of tech giants’ investment in it. This can also shed light on AR’s direction. In other words, examining the factors that drive deep-pocketed tech giants’ AR ambitions can inform where they’re moving and thus “where the puck is going.””

Amazon wants brands to advertise Alexa voice shopping — essentially for free (November 26, 2018)
Recode: “Amazon wants more people to purchase more stuff through Alexa — and it wants the companies that make the stuff to foot the bill. The e-commerce giant has been reaching out to consumer packaged goods companies this year, asking them to include in their advertising campaigns Alexa branding and an Alexa utterance — the phrase you’d say to make Alexa purchase.”

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