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Daily News: Digital Media Driving Calls to Business, Pokémon Go & AR, Social Ad Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 92% of Customer Calls Driven by Digital Media (July 11, 2016)
LSA Insider: “A new Invoca study found that 92% of calls to businesses in 2015 were driven by digital media.”

Pokémon Go Is Augmented Reality’s Global Breakthrough Moment (July 11, 2016)
LSA Insider: “Millions of people around the world playing this game will become ‘educated’ about augmented reality and open to trying other, similar games and experiences.”

Social Advertising Makes Big Headway As Consumer Purchase Influencer (July 11, 2016)
Marketing Charts: “Social media ads are having a profound effect on social advertising’s status as a consumer purchase influencer.”

Google testing ratings percentage instead of yellow ratings stars in text ads (July 11, 2016)
Search Engine Land: “Attention-grabbing yellow is replaced with a light gray font.”

Why Utah Is Poised to Be America’s Next Tech and Creative Hub (July 10, 2016)
Adweek: “Experts say rugged and rustic Utah could become the next Silicon Valley inside a decade.”

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