Daily News: Digital Agency Concerns, Facebook Ad Revenue, Mobile Search Visits on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Where is Google Attribution? (January 31, 2019)
Marketing Land: “In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out.”

Client in-housing, competition for talent top digital agency concerns (January 31, 2019)
Search Engine Land: “Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.”

As Voice Gets Established, Brands Grapple with Implementation (January 31, 2019)
Street Fight: “Consumer demand for voice technology has never been greater, and industry heavyweights like Google and Amazon are gearing up for a platform war as they work to integrate voice assistants into virtually every area of the connected consumer’s life. But behind the scenes, many brand marketers are struggling to connect the dots and design campaigns around a technology they don’t fully understand.”

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories (January 31, 2019)
MarTech Today: “After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year.”

Google Produced 96% of US Mobile Search Visits in Q4 2018 (January 31, 2019)
Search Engine Journal: “Google accounted for 96% of all US mobile organic search visits in the fourth quarter of 2018. Organic search, in general, produced just under 26% of all site visits in Q4 2018, which is a half-point decline from Q3 2018.”

Mono and bfound Partner to Expand Digital Offerings for SMBs in the Middle East (January 31, 2019)
Mono Solutions: “The partnership provides bfound with the technology to provide small businesses in the United Arab Emirates (UAE) with a professional digital presence, and extends Mono’s global partner base to the Middle East.”

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