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Daily News: Digital Ad Performance, Marketers & Mobile Opportunities, Google Expands Featured Snippets

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Finally Takes Retail Plunge, Will Open Chicago ‘Flagship’ (August 16, 2018)
LSA Insider: “Google is finally going to take the plunge and open a “flagship store” in Chicago’s Fulton Market district. According to the The Chicago Tribune, Google is going to build out 14,000 square feet of retail space on two floors. The location is nearby its Midwest headquarters.”

Study: What 8.5B Impressions, 93M Clicks Say about Digital Ad Performance (August 16, 2018)
LSA Insider: “A new digital advertising benchmark study from AdStage analyzed 8.5 billion impressions and 93 million clicks on digital ads across Google (search and display), Facebook (Newsfeed), Instagram, LinkedIn, Twitter, Bing and YouTube. The findings identify the channels that are best for driving actions and/or for keeping costs down.”

CPG And Alexa: Audio Packaging On The Voice Shelf (August 16, 2018)
GeoMarketing: “With smart speakers living in 20 percent of connected homes and vComm sales forecasted at $40b by 2022, the impending ubiquity of voice is putting the pressure on CPG brands to innovate.”

Report: Marketers are missing mobile opportunities to reach customers in store (August 16, 2018)
MarTech Today: “A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store.”

Google launches new expandable featured snippets with more information (August 16, 2018)
Search Engine Land: “Google has announced a new form of featured snippets aimed at showing you more useful aspects of the topic around your search. So, when you search for a query that triggers this new format, you will get a handful of expandable snippets below the main featured snippet with more information.”

Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived? (August 16, 2018)
Marketing Land: “On paper, each assistant brings complementary strengths to the other’s platform and, combined, they hypothetically offer more than can Siri or Google Assistant alone. And while this makes some sense strategically, the consumer benefits are less obvious as a matter of actual experience.”

53% of consumers more likely to purchase from brands that are transparent on social media (August 16, 2018)
Mobile Marketer: “Transparency has been a running theme in the marketing world for years now, but the Sprout Social report emphasizes how many marketers are still coming up short in terms of how honestly they present their businesses and brands to consumers online.”

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