Daily News: Digital Ad Landscape Parts 1 & 2, Ad Industry Targeted in Tax Reform

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Ad Industry Targeted in New Tax Reform Efforts (July 9, 2015)
LSA Insider: “Tax reform efforts in Washington DC are considering new tax revenue sources to compensate for lost revenues from proposed lower rates.  One of the biggest new revenue generators would be an ad tax.”

U.S. Digital Advertising Landscape And Key Players (Part 2) (July 9, 2015)
Forbes: “The 10 leading ad-selling companies comprised 71% of total revenues in Q4 2014.”

Which Digital Tools Impact Online Shoppers? (July 9, 2015)
Marketing Charts: “Retailer sites, printable coupons, and retailer emails are the most commonly used digital tools by online shoppers, though they’re not the ones wielding the greatest impact on shoppers’ journeys.”

Consumer Group Petitions FTC To Bring Europe’s Right-To-Be-Forgotten To US (July 8, 2015)
Search Engine Land: “Long-time Google critic Consumer Watchdog has petitioned the US Federal Trade Commission to enact a European-style ‘Right to Be Forgotten’ (RTBF) in the US.”

Sources: Aol/Verizon Eyes Millennial Media For Around $300M In Mobile Ad Push (July 8, 2015)
TechCrunch: “AOL, recently acquired by Verizon for $4.4 billion, appears to be wasting little time in continuing to build out its advertising business.”

YP Taking a Selective Sales Approach With New Mobile Display Offering (July 8, 2015)
LSA Insider: “YP’s new mobile display ad offering is for selected categories and selected advertisers at the upper end of the SMB segment and who already are doing other forms of digital marketing.”

U.S. Digital Advertising Landscape And Key Players (Part 1) (July 7, 2015)
Trefis: “The total online advertising revenue in the U.S. was recorded at $49.5 billion in 2014, which represented 15.6% increase over the prior year.”

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