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Daily News: Developing Benchmarks for GMB, Americans Favor GDPR, Cost to Drive Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Introducing a Google My Business Performance Benchmark (May 21, 2018)
LSA Insider: “In recent months, GMB has delivered to businesses more insightful data about the impact of a GMB listing on user actions.”

Americans Say, ‘Bring On the Data Privacy Regulations!’ (May 21, 2018)
eMarketer: “Most Americans would like to see GDPR-style laws enacted in the US, a new survey found.”

GasBuddy Hires Waze Vet Jordan Grossman To Lead Ads Sales Efforts, Solidify Location Focus (May 21, 2018)
GeoMarketing: “There’s a massive opportunity for brands to own and influence the path to purchase.”

Report: Cost to drive store visits varies widely by category, mobile most efficient channel (May 18, 2018)
MarketingLand: “It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2.”

Podcast: All Advertising Is Local (May 18, 2018)
AdExchanger: “There’s some pent-up demand on programmatic in the local space, especially as programmatic takes over more forms of advertising.”

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