Daily News: Desktop vs. Mobile Audience, Smart Speakers & Brand Loyalty, Email Marketing Report

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google to Display Women-Led Attribute in Map & Search Results (March 14, 2018)
LSA Insider: “The attribute, a female gender symbol, will appear directly on a business’s GMB listing, where users can find other relevant information about the business, like Wi-Fi availability or customer ratings.”

Study: 63% of Local Searches Made by People Undecided on a Provider or Retailer (March 14, 2018)
LSA Insider: “Many consumers don’t have a specific business in mind when they start a search, so they’ve turned to the Internet for guidance.”

The Desktop Audience is Still Larger Than the Mobile Audience in the US (March 14, 2018)
Marketing Charts: “Despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors, according to a report from comScore.”

4 concrete ways to use images to build links (March 14, 2018)
Search Engine Land: “Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.”

comScore: Smart Speakers Represent New Threat To Brand Loyalty (March 14, 2018)
MediaPost: “Among the findings: smart speakers recommended a brand other than the one the consumer was trying to order through the device.”

Email marketing report: Email volume was up 18% in 2017 (March 14, 2018)
Marketing Land: “Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more.”

Voice Commerce Is Becoming the Norm (March 13, 2018)
eMarketer: “New data from research firm Delineate finds that many are turning to smart speakers like Amazon Echo or Google Home to order groceries or toiletries.”

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