Daily News: Data Management Investments, Leveraging Voice Search Technology, Winning on Amazon

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Marketers Are Ramping Up Data Management Investments (January 8, 2019)
eMarketer: “In December 2018, the Interactive Advertising Bureau (IAB) and Winterberry Group estimated that US marketers spent nearly $5 billion on data management and integration products in 2018, a 25% increase from 2017.”

How 5 Brands Leverage Voice Search Technology (January 8, 2019)
Street Fight: “Brands that have an interest in being on the cutting edge of digital marketing have already started getting creative with how they take advantage of voice, hoping that putting a stake in the space early will cement their reputation as innovators.”

Winning on Amazon: Here are 3 strategies that can help (January 8, 2019)
Marketing Land: “Amazon is set to clear $258.2 billion in US retail sales in 2018, according to eMarketer – a full 5 percent of all retail sales – and a far cry from its 1 percent share just ten years ago. To grow market share overall, brand marketers need to mirror their larger Amazon strategy to reflect how the retail site itself is setting its priorities.”

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement (January 8, 2019)
Business Wire: “With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure.” Appoints Sharon Rowlands as Chief Executive Officer (January 7, 2019)
West: “With more than 20 years of experience leading technology businesses, Rowlands succeeds company founder David Brown, who announced in December his planned retirement following a brief period to assist with the transition.”

Introducing Verizon Media (December 18, 2018)
Verizon: “Beginning January 8, 2019, Verizon Media will replace the Oath brand, representing our strong alignment as a core pillar of Verizon’s business.”

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