Daily News: Cyber-Weekend’s Untold Story, New Google Tech, Growth in 2017 MarTech Spending

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Cyber-Weekend’s Untold Story: Bricks + Clicks Dominate Commerce (November 30, 2016)
LSA Insider: “It’s not really about how e-commerce is killing stores; the real story is about the synergies of bricks and clicks.”

Google Smart Technologies Are Going to Change How We Do Business (November 30, 2016)
LSA Insider: “Businesses of all sizes will likely be impacted by Google’s latest tech developments.”

Many Marketers Recognize They Are Falling Short with Technology (November 30, 2016)
eMarketer: “Nearly three in four expect to increase martech spending in 2017.”

With New Partnership, Commerce Signals and PlaceIQ Marry Location With Transaction Data (November 30, 2016)
Street Fight: “Commerce Signals rolled out a new product that lets marketers see unfiltered transaction data and offers local insight on the effectiveness of ads.”

Store Visits Jumped 65 Percent On Black Friday. Deals Weren’t The Only Reason (November 29, 2016)
GeoMarketing: “Time spent in stores also was up, says Google, and mobile search had a lot to do with the increased activity.”

Google’s shift to mobile-first: mobile moments that matter (November 29, 2016)
Search Engine Land: “Google is marching toward a mobile-first index and optimizing for mobile devices is no longer optional.”

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