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Daily News: Cyber Week, The Online Reputation Gap, Customer Experience and Reputation

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores (November 16, 2018)
LSA Insider: “While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and pundits will be watching the numbers during “cyber week” to track e-commerce growth.”

Replay: The Online Reputation Gap — What Businesses Think vs. What Consumers Expect (November 16, 2018
LSA Insider: “During a recent webinar, LSA’s Greg Sterling and SOCi’s Monica Ho discussed the results of two parallel surveys conducted by both companies, one of online US adults and the other of local business owners and decision makers.”

Your Customer Experience and Reputation are Your Brand (November 16, 2018)
LSA Insider: “Your customer experience and reputation are much more than a differentiator. They’re the cornerstone of your brand. For decades, businesses have built brands by defining their values (what do I stand for?), positioning (how do I want customers to perceive me?), and image (how do I express my brand consistently from one channel to the next?).”

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy (November 16, 2018)
Marketing Land: “This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy’s, Lowe’s, Kohl’s and Etsy.”

Infographic: Cyber Monday Goes Mobile (November 16, 2018)
Street Fight: “Black Friday has traditionally been regarded as the biggest retail shopping day of the year. But recently, we have seen Cyber Monday gain increased popularity as consumers score deals from the comfort of their own homes.”

Google launches special Black Friday, Cyber Monday deals ad unit (November 15, 2018)
Search Engine Land: “To help retail advertisers increase their exposure for their Black Friday and Cyber Monday deals this year, Google has launched a new experiment with promotion extensions in Google Ads.”

Online Shoppers Want Personalized Messages: Study (November 15, 2018)
MediaPost: “Young consumers plan to shop online this year, and email will be a big part of it. But the email must be personalized, judging by a study from Zeta Global and The Relevancy Group.”

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