Daily News: Customers Want Answers, SMB Potential with Ecommerce, Digital Video Advertising Expanding

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: More than half of customers will defect unless their feedback is recognized (March 21, 2016)
Marketing Land: “Majority say that their feedback is ignored by enterprises.”

Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie? (March 21, 2016)
Street Fight: “While all signs point to an impending tipping point for online commerce, the reality is that e-commerce sales still make up below 10% of total retail sales.”

Digital Video Advertising Continues to Expand (March 21, 2016)
eMarketer: “The two core areas of digital video monetization—advertising and subscriptions—remain on aggressive growth trajectories.”

5 Times the Next Big Thing Failed to Kill the Last Big Thing (March 20, 2016)
Adweek: “We’ve seen a layering of new digital channels on top of existing channels, which creates a rich tapestry of ways to connect with customers.”

Why streaming content without using up data could violate net neutrality (March 18, 2016)
Mashable: “A recent trend in the industry in which ISPs such as AT&T or Comcast allow consumers to stream certain content for free (without counting against their data quota) threatens to undermine net neutrality.”

6 Of The Most Expensive Marketing Mistakes A Business Can Make (March 18, 2016)
Forbes: “This guide is going to show you six of the dangers you have to be aware of when starting any new marketing campaign.”

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