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Daily News: Customer Connections Flounder, E-Commerce Marketing, Ad Transparency Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Customer connections flounder amid centralization, localization efforts (June 14, 2019)
Marketing Dive: “Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations’ drive for centralization versus customers desire for personalization, according to a new CMO Council report unveiled in a press release.”

The analytics market is consolidating. What does this mean for marketers? (June 14, 2019)
MarTech Today: “The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of vendors playing in the space is rapidly dwindling.”

3 Surprising Findings About E-Commerce Marketing (June 14, 2019)
Marketing Charts: “Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative.”

Users Prefer To Access Internet Via Smartphones (June 13, 2019)
MediaPost: “Forget phone calls. Smartphones have become the preferred means of accessing the Internet, according to Pew Research Center. Today, 37% of U.S. adults say they rely “mostly” on their smartphone for accessing the Web — up significantly from 19% in 2013, according to Pew.”

Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities (June 13, 2019)
Marketing Land: “Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers a comprehensive view of the programmatic landscape — showing reach and cost analysis by channel (display, CTV, DOOH, audio, etc.), ad format and exchange. It also provides forecasting insights.”

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