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Daily News: Content Downloads Drive Sales, 2017 Local SEO Trends, 6 Paid Search Ad Secrets, Net Neutrality

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

B2B Marketers Find Content Downloads Drive Conversions (November 22, 2017)
eMarketer: “Research reports, in particular, are successful at racking up sales.”

What Were the most important Local SEO Trends In 2017? (November 21, 2017)
GeoMarketing: “This year saw “a continued movement towards non-traditional local rankings factors” as reviews rise in importance and citations diminish.”

Content Marketing Gets Massive Vote Of Google Confidence (November 21, 2017)
MediaPost: “The sites that do best in SEO have 45% more content than those that feature a set of search results lower down.”

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know (November 21, 2017)
Search Engine Journal: “Here’s some PPC secrets, insights, and wisdom from some of today’s top paid search experts.”

Google Is Quietly Building a Facebook Page Killer for Local Businesses (November 21, 2017)
AdWeek: “This latest shot at making search more social might just be Google’s best attempt yet.”

Fake-Ad Operation Used to Steal From Publishers Is Uncovered (November 21, 2017)
Wall Street Journal: “Adform says ‘Hyphbot’ scheme created fake websites, nonhuman traffic to scam advertisers of more than $500,000 a day.”

F.C.C. Plans Net Neutrality Repeal in a Victory for Telecoms (November 21, 2017)
NY Times: “The Federal Communications Commission is clearing the way for internet service companies to charge users more to see certain content and to curb access to some websites.”

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