Daily News: Consumers Trust Search Engines, Integrating Cross-Device Solutions, Analytics Tools

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Consumers Trust Search Engines Over Friends, Brands When It Comes To Finding New Products (June 7, 2017)
GeoMarketing: “The rise of intelligent search has major implications for local businesses.”

Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech (June 7, 2017)
Street Fight: “Brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.”

As Apple and Google take aim at ads, publishers tremble (June 7, 2017)
Digiday: “Apple is positioning itself as the guardian of customer privacy and Google is trying to suck up as much of the digital advertising pie from rival Facebook.”

Analytics Tools Are Still a Challenge for Many (June 7, 2017)
eMarketer: “Only a select few users have the means to make data-driven decisions.”

Study: 64% make a purchase after watching marketing videos on Facebook (June 6, 2017)
Mobile Marketer: “Marketers should focus on social media channels and mobile in their video marketing strategies.”

CPG Brands Should Heed Both Online, Offline Social Channels (June 6, 2017)
MediaPost: “Many consumer packaged goods brands perform much better in offline, face-to-face conversations than they do in online social channels.”

Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode (June 6, 2017)
Search Engine Land: “Google and Bing already offer similar indoor maps.”

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