Daily News: Consumer’s ‘Hierarchy of Needs’, Informative Content, Rewarded Video Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers (April 16, 2018)
LSA Insider: “Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark about when, where and how to engage with customers in the most effective manner.”

Podcast: Talking SMB Sales with Cisco’s Jenn Allen (April 16, 2018)
LSA Insider: “Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses.”

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017 (April 16, 2018)
GeoMarketing: “Voice-based interactions are rapidly becoming the in-home norm, according to research from Parks Associates.”

So Informative Content Helps. But What Kind of Information? (April 16,2018)
Marketing Charts: “There’s been plenty of research of late indicating that people value informative brand content, and a new report from Meyocks backs that up.”

Jonathan Ball Named Chief Marketing Officer of Advice Local (April 16, 2018)
Business Wire: “Advice Local, a leader in local search and digital marketing technologies, announced today that Jonathan Ball has joined the company as chief marketing officer.”

Why rewarded video could be the next programmatic frontier (April 13, 2018)
Mobile Marketer: “In mobile advertising, there are two macro trends currently going on — one that’s somewhat developed and the other in its infancy.”

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