Daily News: Consumers & Chatbots, Google Search Console Sitemap Report, Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: 60% Not That Into Chatbots but 40% Really Like Them (March 19, 2019)
LSA Insider: “There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others come out the opposite way. The reality is somewhere in-between and fairly well captured in new survey data from Uberall.”

Google Search Console adds new actions to sitemap report (March 20, 2019)
Search Engine Land: “Google has pushed an update within the new Google Search Console to the sitemap report to support new actions, the company announced on Twitter. Now you can open the contents of a sitemap in a new tab, delete a sitemap, review more detailed errors and more.”

How Will 5G Unlock Location Targeting? (March 20, 2019)
Street Fight: “What is 5G exactly? There are some obvious benefits like faster speeds. 5G will be 100x faster than today’s 4G/LTE standard. So with parallel trends in increased mobile data consumption, 5G will reach screaming speeds to enrich our multi-media lives.”

How to make old content marketing new again (March 20, 2019)
Marketing Land: “A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally well pulling in traffic, even for a short span of time, the topic can inform future content marketing choices.”

Tech Start-Up Opens First East Coast Office In Baltimore (March 20, 2019)
Cision: “Broadly moved into the 7,500 square-foot third floor of the Union Box Co. building at 1820 Lancaster Street, Suite 300, earlier this year. The company will fill a wide range of roles, including sales, support, engineering, and technical positions.”

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