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Daily News: Consumer Trust in Brands, Uberall Acquires Navads, Amazon Gaining on Google

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The ‘Enterprisation’ of Local (September 6, 2018)
LSA Insider: “When I first started writing about “local,” a long time ago, it was almost exclusively a small business concept. Brands and national retailers didn’t “identify” with the term. The “local online ecosystem” simply didn’t apply to them — in their minds.”

Tools for Marketers to Enhance Client Relationships (September 6, 2018)
LSA Insider: “It may be tempting to keep secrets from your clients, such as about how you achieve your results. Alternatively, you may simply prefer to handle marketing alone, without involving clients in everything you do, just to save time. However, it’s actually a much better practice to keep clients informed.”

How we can restore consumer trust in brands (September 6, 2018)
SmartBrief: “According to the most recent Edelman Trust Barometer, the US saw a drastic decrease in trust in the last 12 months for both businesses and the media, a 10- and five-point drop respectively from 2017, putting brand trust at an all-time low. How can we reverse this dangerous trend?”

Uberall Acquires Navads to Accelerate Global Growth (September 6, 2018)
Cision: “The acquisition makes Uberall one of the largest location marketing platforms in the world, supporting nearly 700,000 locations for over 1,500 customers for Uberall and Navads globally.”

Amazon Gaining On Google, But Overall Growth Plateaus (September 5, 2018)
MediaPost: “Data scheduled for release on Thursday shows Amazon overtook Google in product searches. About 54% of product searches began on Amazon in the second quarter of 2018, up from 46% in 2015.”

The Verge: Instagram is creating a standalone shopping app (September 5, 2018)
Mobile Marketer: “The development of a standalone shopping app signals a major expansion into Instagram’s focus on mobile commerce. IG Shopping, assuming it is released, comes nearly two years after Instagram first tested a shopping feature in November 2016 before a broader rollout the following March.”

TapClicks Becomes a HubSpot Connect Beta Integrator Providing Marketing With Unified Reporting Across HubSpot Marketing and 193 Mar-Tech Platforms (September 4, 2018)
Newswire: “Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified Partners comply with a set of requirements.”

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