Daily News: Consumer-SMB ‘Conversational Divide,’ Internet Usage in 20 Years, SMBs & Social

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

New Study: The Consumer-SMB ‘Conversational Divide’ (November 19, 2018)
LSA Insider: “A new report from LSA (commissioned by SOCi), “The Great Conversational Divide: What SMBs Don’t Understand About Reviews and How It’s Hurting Their Business.” The report features two parallel surveys that revolve around consumer usage of ratings and review and local business perceptions of those consumer’s evaluations.”

What Does the Next 20 Years of Internet Usage Look Like? (November 19, 2018)
LSA Insider: “When we take a step back, particularly looking at the usage growth over the last 20-some years, is this simply the new normal? Will digital continue to grow in time spent and reach ubiquity, leaving marketers almost solely focused on the digital space? Or can/will the Internet see declines as consumers embrace more real-world experiences?”

New Tech Adoption Index Podcast: “Selling to SMBs is Hard” Featuring Ted Paff (November 19, 2018)
LSA Insider: “The latest Tech Adoption Index podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small businesses.”

Study: SMBs Continue to Invest in Social Media, Not Sure It’s Working (November 19, 2018)
LSA Insider: “There’s a significant gap between the importance small businesses place on social media as a marketing channel and their confidence that it’s working. That was reflected in a recent survey from Sensai (n=468 SMBs) that sought to understand “behavior, usage and attitudes around small business marketing.””

Blis hires MediaCom’s Ben Phillips as VP of Strategic Accounts (November 19, 2018)
Blis: “Ben will bring direct agency experience to the senior leadership team based in London. He will be working with clients, continuing to evangelise the strengths that mobile can bring to the marketing mix.”

Analyst: Amazon Echo owns 75 percent of global smart speaker market (November 19, 2018)
Marketing Land: “Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago.”

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