Daily News: Consumer Expectations from Brands, SOCi Releases SOCi Go, Smart Speaker Forecast

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

To demystify location data, Unacast offers ‘Clear View Transparency Pledge’ (September 13, 2018)
Marketing Land: “Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for the real-world”), it can identify audiences, provide operational and competitive insights and identify which campaigns and channels have driven actual store visits and even sales.”

Google Rolls Out Video Ads in Showcase Shopping And Shoppable Image Ads (September 13, 2018)
MediaPost: “Google now allows advertisers to add a short video in the Showcase Shopping ad platform for desktop and mobile. The news, announced Thursday, builds on the product launch from last year.”

97% of consumers expect brands to use technology responsibly, but focus on innovation, study says (September 13, 2018)
Marketing Dive: “The findings highlight a growing imperative for marketers in the digital era to act responsibly and ethically with technology even as consumers demand innovation.”

SOCi Releases SOCi Go Enabling Multi-Location Brands to Access and Manage Social Content, Conversations, and Reviews from Anywhere (September 13, 2018)
Cision: “SOCi, Inc., the leader in social media and reputation management for multi-location brands, today announced the launch of its new mobile app SOCi Go, allowing both corporate and local representatives of multi-location brands to leverage the company’s award-winning social and reputation management software from the palm of their hand.”

Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker (September 12, 2018)
GeoMarketing: “Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.”

Study: Mobile commerce to overtake e-commerce by 2019 (September 12, 2018)
Mobile Marketer: “451 Research’s Global Unified Commerce Forecast supports the predictions of other researchers who expect that growth from online channels will continue to outpace the growth in-store retail sales, with mobile leading the way.”

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