Daily News: Connecting OOH Billboards & In-Car Advertising, Local SEO Tips, Search Marketing Trends

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Waze and McDonald’s Connect OOH, In-Car Ads with Geofencing (March 11, 2019)
LSA Insider: “Google’s Waze and McDonald’s teamed up last October to coordinate out-of-home (OOH) billboards and in-car advertising. The two geofenced roughly 300 billboards in Southern California and served Waze “zero-speed takeover” ads to drivers within proximity of the OOH placements.”

5 Free Local SEO Tips for Marketers of Multi-Location Startups and SMBs (March 11, 2019)
LSA Insider: “Every business has its limitations — but for brand new business startups, those limitations can be especially stringent. This is something that marketers often hear when working with young companies: They want to make a big splash, but have limited means with which to make it happen.”

Who Cares About Brand Safety? (March 10, 2019)
eMarketer: “Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.”

Martech can deliver personalized consumer experiences, but humans are still required (March 11, 2019)
MarTech Today: “In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name a few. But the most challenging is delivering contextually-relevant content.”

What Search Marketing Trends Are On Marketers’ Minds? (March 11, 2019)
Marketing Charts: “Technology has changed customer expectations for companies in a host of ways, influencing desires for customized experiences and new ways to access products and brands. Marketers are paying attention to how these shifts are affecting customers behavior, according to a survey of 700 US marketers by ClickZ and Chatmeter.”

Report: 65 million US smart speaker owners, smart displays quickly gaining traction (March 11, 2019)
Marketing Land: “Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from and Edison Research and both extrapolate from survey data.”

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