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Daily News: Common SMB Questions (Webinar), Important Tech for Marketers, Twitter’s Buy Button Widely Available

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Webinar: Top Questions We Hear From SMBs (October 1, 2015)
LSA Insider: “To help you keep up with the boom of SMB marketing, Marquette Group will share the top digital marketing concerns they are hearing first-hand.”

What Technologies Are Most Important to Marketers? (October 1, 2015)
eMarketer: “Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers, according to a September 2015 survey.”

Will Yext’s Xone Compel Others to Look at SMB-Beacon Opportunity? (September 30, 2015)
LSA Insider: “Earlier this week digital presence management company Yext introduced Xone, a free (for now) beacon program for enterprises with multiple locations and intends to distribute beacons to SMBs through its affiliates and resellers.”

SMB Data Point of the Week: SMBs are Checking-In on Facebook (September 30, 2015)
BIA/Kelsey: “When asked about the importance of websites with customer opinions, 50% of SMBs surveyed rated Facebook as ‘very’ or ‘extremely’ important making it the highest ranked of the websites included in the BIA/Kelsey survey.”

Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen] (September 30, 2015)
Marketing Land: “Sixty-three percent of consumers surveyed said they trusted TV ads, while only 48 percent trusted online video ads.”

Forget Ad Blockers – Do Great Social (September 30, 2015)
MediaPost: “For one, this new consumer behavior (ad blocking) puts pressure on brands to create content and experiences that matter to their consumers, instead of shouting at them via pre-roll and banner ads, which 47% of U.S.”

Twitter Makes ‘Buy’ Button Widely Available (September 30, 2015)
NY Times: “After two years of testing, Twitter is finally making it easy for millions of merchants to sell products through a tweet.”

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