Daily News: Co-op Ad Dollars, YouTube’s New Ad Targeting Option, Optimizing Content for Voice Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 70% of Co-op Ad Dollars Still in Traditional Media (March 13, 2018)
LSA Insider: “Increasingly, brands are updating co-op programs to encourage use of digital media among their local retailers. LSA’s co-op database shows hundreds of programs with digital funds.”

Why Did WeWork Buy SEO Firm Conductor & Why Should You Care? (March 13, 2018)
LSA Insider: “WeWork rents office space; Conductor manages digital marketing and SEO for enterprises. These two functions seem relatively distant from one another.”

With an eye on TV ad budgets, YouTube debuts search-based video ad targeting (March 13, 2018)
Digiday: “With the new targeting option, a brand buying Google Preferred’s lineup of music channels, for example, could reach people who are watching those channels and have also searched for consumer electronics products.”

Optimize for voice search by keeping it short and to the point (March 13, 2018)
Search Engine Land: “Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it.”

Think With Google: Why Voice Assistants Are Resonating With Baby Boomers (March 13, 2018)
GeoMarketing: “Even brands that cater to older demographics can benefit from developing a voice strategy.”

Americans are now more impatient online shoppers than ever — and it’s all because of Amazon (March 12, 2018)
Business Insider: “The maximum amount of time considered acceptable to wait for a package is now just an average of 4.1 days, down from 5.5 days six years ago.”

Google AdWords Has New Performance Insights for Click-to-Message Ads (March 12, 2018)
Search Engine Journal: “Click-to-message ads were introduced in 2016 as the text message version of Google’s click-to-call ads. As the name suggests, they allow searches to message back and forth with a business.”

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