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Daily News: Chevron Geo-Fence Campaign, Square’s Apple Pay Offer, Voice & Virtual Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Chevron Enrolled Over 14K Members In ‘aFANity Rewards’ In Less Than Three Months (January 31, 2017)
GeoMarketing: “With AdSport, the brand geo-fenced dozens of locations — from Chevron stations to sports stadiums — to reach the right potential members.”

Square offering merchants $12K in free payment processing with Apple Pay (January 31, 2017)
Marketing Land: “The program represents about $350 in fee savings to local merchants.”

Will Voice and Virtual Assistants Disrupt Local Search? (January 30, 2017)
LSA Insider: “A number of financial analysts asked questions about the impact of virtual assistants and voice search on Google’s model and potential future revenue.”

Measurement And Attribution Top List of Industry Priorities (January 30, 2017)
MediaPost: “71% of marketers, media buyers, publishers, and ad tech executives polled say that they expect to increase spending on data and related services this year.”

Local Search Association 2017 Predictions: Insights From Location3′s Neels & Porter (January 30, 2017)
Adotas: “Nick Neels and Alex Porter of Location3 lent their insights on Google, Facebook, and voice to LSA’s 2017 Predictions document.”

New LSA Digital Media Certification Program Seeks to Identify Ethical Sellers (January 30, 2017)
Screenwerk: “LSA has decided to enter the market with a new certification program that seeks to point SMBs to ethical marketing firms.”

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