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Daily News: Chatbots via Bing Places, Why Websites Matter in Local Search, SMB Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Microsoft Brings Chatbots to Local Businesses via Bing Places (May 22, 2017)
LSA Insider: “Microsoft just launched what it’s calling Microsoft Business Bots through it’s Bot Framework. Right now it’s only available for restaurants.”

5 reasons why websites still matter to local search in 2017 (May 22, 2017)
Search Engine Land: “More and more small local businesses are using social media profile pages, rather than websites but they shouldn’t be.”

SMB Content Marketing: Avoid the Backward Approach (May 22, 2017)
Street Fight: “If you want to really kill it, you should do research, then choose your topic (not the other way around).”

How to choose the right marketing automation vendor (May 19, 2017)
ClickZ: “With machine learning and predictive analytics on the horizon, only time will tell what the future holds for marketing automation.”

Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook (May 19, 2017)
AdWeek: “Facebook may have more than twice as many global users as Instagram, but little sister is now the belle of the ball in the eyes of many marketers.”

Bing Remarketing: The best-kept marketing secret (May 19, 2017)
Search Engine Land: “Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing.”

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