Daily News: Call for Predictions in Video Format, Mobile Advertising Challenges, Classifieds Space Heating Up

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.

LSA 16: What Will Be Critical This Year in Local — Your Video Opinions (January 27, 2016)
LSA Insider: “The Local Search Association is now accepting 2016 predictions in video format to be shown on the main stage at LSA’s 2016 event.”

Marketers Face Mobile Advertising Challenges (January 27, 2016)
eMarketer: “41% of US marketers said the lack of attribution transparency was one of the biggest challenges of mobile advertising.”

For Brick and Mortar to Beat Ecommerce, It Takes Mind, Body, and Spirit (January 27, 2016)
Street Fight: “Habit, boredom, and the need for human interaction all contribute to the continued patronage of physical stores, giving them more than a fighting chance at gaining a sustainable foothold in the tech-driven future.”

Frisco, Texas Ranks As Most Mobile-Friendly City In America, According To Study (January 27, 2016)
Marketing Land: “If you were asked to name the most ‘mobile-friendly’ city in America, you probably would guess New York, San Francisco or Seattle. But according to Buzzboard’s ‘Mobile Readiness Index,’ it’s Frisco, Texas (near Dallas).”

Mobile App 5miles Raises $30M At A $300M+ Valuation To Rival Craigslist In Classifieds (January 26, 2016)
Tech Crunch: “5miles, an app developed in China but being rolled out in the U.S. first as a quick way for people to list and buy items locally, has raised $30 million in funding.”

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