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Daily News: Brands & Visual Search, Voice Search Optimization, Consumer Shopping Changes

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year? (March 14, 2019)
LSA Insider: “Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing online marketing. Even as many SMBs have become much more sophisticated about digital, there are SMB segments that feel frustrated, even overwhelmed by some of the challenges.”

As Visual Search Takes Off, Brands Adapt to Shifting Demands (March 15, 2019)
Street Fight: “Never mind the attention that Amazon’s Alexa and Google Home have garnered in recent years. When it comes to driving growth in retail sales, images are where it’s at. Visual search and image recognition are captivating the attention of investors, retail insiders, and everyday consumers.”

Study: Brands are failing voice search optimization in 3 key areas (March 15, 2019)
Search Engine Land: “Optimizing for voice search is synonymous with optimizing for local SEO since both are “about ranking as high as possible” in search results, says a new report by Chatmeter, which scored 12 major retail and restaurant brands to assess their voice-search readiness, including Target, Walmart, Apple and Wendy’s among others.”

3 ways consumer shopping is changing in 2019 (March 15, 2019)
Marketing Land: “For brands, the battle to capture consumer purchases online, and outflank competitors, has risen in intensity and requires more active management of their product pages across retail channels.”

Marketing Magic: How Personalization Drives ROI (March 13, 2019)
MediaPost: “Personalization is now the key to ROI — especially among retailers, according to the 2019 Personalization Development Study, a report by Monetate. Of the firms polled, 79% of retailers are deriving ROI from their personalization efforts, along with 72% of travel & hospitality firms and 70% of insurance providers.”

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