Daily News: Brands Seek Location Insight, Hilton Using Beacons, Google’s Latest Algorithm Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Location-Leading Brands Heading to Place Conference in Chicago (September 7, 2016)
LSA Insider: “The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands.”

Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides (September 7, 2016)
MobileMarketer: “Hilton is enabling its hotel guests to receive insider tips on resort amenities, places of interest and various activities using Wi-Fi, GPS technology and beacons.”

How ‘Micro-Moments’ Changed The Marketing Game For, CVS (September 6, 2016)
GeoMarketing: “Both brands have reallocated digital spending to focus on cracking real-time customer intent, according to Think With Google.”

Google’s latest algorithm update: did anything happen and what might it affect? (September 6, 2016)
ClickZ: “Friday, September 2 was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.”

With Facebook’s power growing, publishers scramble to connect directly with audiences (September 6, 2016)
Digiday: “Platforms have inserted themselves between publishers and their readers, making it harder for publishers to make money off them.”

Virtual Assistants Could Create New Life For Paid Search (September 6, 2016)
MediaPost: “Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 bringing new paid-search opportunities.”

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