Daily News: Brands Say Yes to Cost-per-Visit, Amazon & Whole Foods, 3 Billion Social Media Users in World

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

GroundTruth: ‘8 out of 10’ Brands Are Saying Yes to Cost-per-Visit (August 8, 2017)
LSA Insider: “Earlier today GroundTruth released some ‘momentum’ data, which shows high demand for the CPV model.”

What Will Amazon Do With Whole Foods? (August 8, 2017)
Street Fight: “The world’s largest digital retailer has decided that its future strategy includes a nationwide chain of brick and mortar stores.”

There are now over 3 billion social media users in the world — about 40 percent of the global population (August 7, 2017)
Mashable: “A new report found that there are 3.028 billion active social media users around the world.”

What’s next (and now) for mobile attribution (August 7, 2017)
Marketing Land: “Mobile attribution is evolving and here are the trends and best practices that will shape it going forward.”

Blippar debuts AR tool that’s 2x more accurate than GPS (August 7, 2017)
Mobile Marketer: “Blippar created a visual positioning system that the company says is 2x more accurate than GPS in urban locales.”

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