Daily News: Brands Outspend SMBs Locally, Infusing Tech Into Retail, Social Boosts Small Biz

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Brands Will Outspend SMBs on Local Advertising by $9B This Year (June 1, 2017)
LSA Insider: “Though local businesses are far more numerous, larger brands and retailers have many more resources for exposure in local markets.”

adsquare Taps Unacast to Provide Brands with the Most Accurate Proximity Data Available (June 1, 2017)
Press Release: “The partnership allows brand clients to add a more precise level of personalization, timeliness and effectiveness to mobile campaigns.”

How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar (June 1, 2017)
Street Fight: “Many retailers, including Macy’s, are now finding more ways to integrate in-store experiences and ecommerce into their offerings to offset brick-and-mortar decline.”

Brandmuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages (May 31, 2017)
Press Release: “The new solution seeks to improve the way multi-location brands engage consumers by activating and optimizing their local digital presence.”

How Social Media Is Helping Local Businesses Take On S&P 500 Marketing Departments (May 31, 2017)
AdWeek: “Today any local business can build its social media channels to challenge its largest competitors.”

Mary Meeker’s Internet Trends: It’s Becoming More About Image, Voice, And Location (May 31, 2017)
GeoMarketing: “Voice is starting to supplant text when it comes to mobile search, as accuracy approaches 95 percent.”

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