Daily News: Brandify Introduces “Chief Location Officer” Concept, Critical Consumer Touch Points, Beacon ROI

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

To Overcome Customer Amnesia, Brandify Promotes Concept of “Chief Location Officer” (October 27, 2015)
LSA Insider: “Many of multi-location brands aren’t getting a complete view of the “local” consumer experience because of siloed data and analytics.”

Thumbtack: Only 8% of Our 200K Merchants Are on Yelp (October 27, 2015)
LSA Insider: “Based on Thumbtack’s analysis, only 8% of merchants in their database are present on Yelp — present in any form, not just claimed profiles.”

Thinknear Goes On Location With In-Stream Mobile Video Targeting (October 27, 2015)
GeoMarketing: “Location ad network Thinknear is working to position itself to capture millions in mobile programmatic video ad spending by layering in its place-based targeting.”

Which Touch Points are Central to the Customer Experience? (October 27, 2015)
Marketing Charts: “The largest share (90%) of client-side marketers surveyed see the desktop website experience as being central to CX, with the mobile website (86%) and email (85%) close behind.”

Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds (October 27, 2015)
Street Fight: “Massive resources in the form of co-op and market development fund (MDF) programs either go unused or get misdirected, largely due to misalignment between brands and their affiliates.”

Using Data to Help SMBs Deliver Relevant Website Experiences (October 27, 2015)
LSA Insider: “New technology and uses of data offer ways for SMBs to deliver relevant, timely website experiences to customers.”

After Two Years Of Beacons, Where’s The ROI Metric? (October 26, 2015)
GeoMarketing: “Major retail adoption is clear — but knowing whether these Bluetooth devices drives ‘results’ is still episodic.”

Google to Add Loyalty Rewards to Android Pay, Ramp Up Promotional Push (October 26, 2015)
Re/code: “Six weeks into its life, Android Pay has tacked on a million-plus account holders, the bulk of whom never tried Google’s prior stab at mobile payments.”

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