Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Brandify Acquires Street Fight Supporting Its Growth & Expanding Its Commitment to the Local Digital Marketing Industry (February 22, 2017)
PR Web: “Brandify announced today that it has acquired Street Fight, the premier integrated media, research, and events company covering local marketing and technology.”

Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains (February 22, 2017)
GeoMarketing: “App-based messaging triggered by location via PlaceIQ and Appboy contrbuted to a 146 percent revenue rise, says Urban Outfitters’ Andrew Rauch.”

Skyhook announces ‘next-gen geofencing’ based on global WiFi database (February 21, 2017)
MarTech: “The company says it has developed a more accurate methodology for store-visitation measurement.”

Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic (February 21, 2017)
MediaPost: “Simpli.fi on Tuesday launched a native programmatic ad solution that combines native advertising with granular targeting capabilities.”

Google Opens Up YouTube and Ad Platforms for Measurement Audit (February 21, 2017)
Adweek: “Could be a big step in quelling advertisers’ concerns.”

At Kroger, Technology Is Changing the Grocery-Store Shopping Experience (February 20, 2017)
Wall Street Journal: “Kroger CIO Chris Hjelm offers a glimpse at interactive grocery-store shelves and more.”