Daily News: Brandify Acquires Street Fight, Next-Gen Geofencing, Google Ad Measurement Audit

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Brandify Acquires Street Fight Supporting Its Growth & Expanding Its Commitment to the Local Digital Marketing Industry (February 22, 2017)
PR Web: “Brandify announced today that it has acquired Street Fight, the premier integrated media, research, and events company covering local marketing and technology.”

Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains (February 22, 2017)
GeoMarketing: “App-based messaging triggered by location via PlaceIQ and Appboy contrbuted to a 146 percent revenue rise, says Urban Outfitters’ Andrew Rauch.”

Skyhook announces ‘next-gen geofencing’ based on global WiFi database (February 21, 2017)
MarTech: “The company says it has developed a more accurate methodology for store-visitation measurement.”

Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic (February 21, 2017)
MediaPost: “ on Tuesday launched a native programmatic ad solution that combines native advertising with granular targeting capabilities.”

Google Opens Up YouTube and Ad Platforms for Measurement Audit (February 21, 2017)
Adweek: “Could be a big step in quelling advertisers’ concerns.”

At Kroger, Technology Is Changing the Grocery-Store Shopping Experience (February 20, 2017)
Wall Street Journal: “Kroger CIO Chris Hjelm offers a glimpse at interactive grocery-store shelves and more.”

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