Daily News: “Best” Searches Jump 80%, Rise of Mixed Reality, Serving the Low End of the SMB Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Mobile Searches for ‘Best X’ Jump 80% — What’s Behind It? (August 2, 2017)
LSA Insider: “Google released some new data on mobile search and user behavior — painting a picture of impatient users with a need for immediate gratification.”

Place Conf: How Mainstream Will ‘Mixed Reality’ Really Be? (August 2, 2017)
LSA Insider: “Augmented reality is potentially much bigger than VR, because it doesn’t carry new hardware requirements.”

Using Social Media for Enterprise Local Marketing: Comparing Twitter and Facebook Marketers (August 2, 2017)
Street Fight: “Facebook and Twitter reported earnings that portrayed two companies going in different directions.”

Who Will Serve the Low End of the Small Business Market? (August 1, 2017)
LSA Insider: “One of the perpetual debates in ‘local’ is about the viability of digital marketing products and services for low-budget small businesses.”

Snapchat will let brands measure its ads’ impact on sales, results against rivals (August 1, 2017)
Marketing Land: “Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance.”

U.S. senators to introduce Internet of Things security bill (August 1, 2017)
VentureBeat: “A bipartisan group of U.S. senators on Tuesday plans to introduce legislation seeking to address vulnerabilities in IoT.”

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