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Daily News: Bank to Offer SEM to SMBs, Apple & Google’s New Search Ad Features, Local SERP Topography

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Canadian Bank RBC to Offer SEM to SMBs Using Acquisio Platform (July 26, 2017)
LSA Insider: “RBC will now offer Acquisio’s SMB-focused platform Promote to its customers.”

Are Apple’s And Google’s Latest Search Ad Features Meaningful? (July 26, 2017)
GeoMarketing: “Apple is pivoting from iAds to search ads as Google’s Local Panels are adding a ‘Q&A box’ for business listings.”

LinkedIn Allows Brands to Track Which Audience Types Visit Their Sites (July 26, 2017)
AdWeek: “Brands can also filter by date range to analyze the impact of their campaigns.”

Foursquare Analysis Highlights Looming Bubble for Boutique Fitness Studios (July 26, 2017)
Street Fight: “The biggest surge in attendance at gyms and boutique fitness studios actually happens in the spring and early summer.”

Younger Shoppers Heavily Influenced By Social Media (July 26, 2017)
MediaPost: “One in five GenZers, or 21%, say that Snapchat influences their purchase decisions, twice as much as their millennial counterparts.”

[Infographic] The Evolution of Local SERP Topography (July 25, 2017)
Tidings: “New illustrations looks at the archetypal local SERP, what that SERP might look like down the road, and the forces shaping that SERP.”

How Mobile Has Changed the Customer Journey (July 25, 2017)
RetailTouchPoints: “Considering each stage of the customer journey, here are the ways the traditional funnel has been transformed by the mobile explosion.”

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